Free resources · AI agents
Your AI agents need to be ready. Meet our Core team.
Free bots: agent templates from our Core team at Monarchy
From our research lab: what you need to know, and the agents we built. Free white paper excerpts and AI agents from Monarchy’s research on AI and human behavior.
Our Core team, as an org chart
Requests flow from leadership to the right division.
1Leadership & coordination
2Creative
MorganDesign StudioCreates images, video and ad creative from your brand and briefs.
NovaMotion DeskTurns a brief into short motion videos, from storyboard to final cut.
CarlosBrand & Voice TrainerKeeps your brand and voice standards, and trains your other AIs on them.
TwilaSocial MediaDrafts organic social posts and keeps a posting queue for your approval.
AgenorPR / Media DeskFinds press openings and drafts pitches and replies for you to review.
3Growth & sales
LillyAds ManagerPlans paid campaigns, writes creative briefs and drafts ads for approval.
LucaLead ScoutFinds prospects that fit your ideal customer and explains why each qualifies.
ComiCompetitive & Market ScoutWatches competitors’ public offers, pricing and campaigns, with sources.
JulesWebsite ChatAnswers your website visitors from your own content and passes you real leads.
DrewDecks & DocsBuilds investor decks, one-pagers and first drafts from verified data.
Free templates
The AI agents
- Drafts for your approval
- Never invents figures
- Hands off to a coordinator
Motion videoNova, Motion Desk
Short motion video, from brief to cut.
- Shot list first
- Clips assembled for review
- Text and voice-over true to source
Full description
Nova turns a brief, a script or a still image into short motion video for social feeds and explainers, using Higgsfield’s video models. It proposes a shot list first, then generates and assembles clips for your review. On-screen text and voice-over stay true to the source material. Every cut is a draft until you approve it, and jobs that need copy, design or scheduling go to the coordinator.
CreativeMorgan, Design Studio
Images, video and ad creative from your brand and briefs.
- Reads your brand kit
- Concepts, then refinements
- Never makes up results or prices
Full description
Design Studio reads your brand kit and a brief, then produces images, short video and ad creative in the formats each channel needs. It works in rounds: concepts first, then refinements on the direction you pick, with a note on what changed and why. It sticks to your brand rules and the claims you give it, and never makes up results, prices or testimonials. Finished files go back to you or the coordinator for sign-off.
Executive assistantJennifer
Executive assistant and drafts of outward communication.
- Inbox triage and scheduling
- Drafts in your voice
- Nothing sent without your approval
Full description
Jennifer keeps an executive’s day moving: inbox triage, scheduling, follow-ups and drafts of what goes out under your name. She writes in your voice, flags what needs a decision and keeps a clear list of what is waiting on whom. Nothing is sent, accepted or booked without your approval. Work that belongs to another desk, like a social post or a design request, goes to the coordinator.
Organic socialTwila
Organic social drafts and a posting queue.
- Adapted to each platform
- Review queue with proposed dates
- Nothing published without your approval
Full description
Twila drafts organic posts from your articles, videos and announcements, adapting the hook, length and format to each platform. Every post lands in a review queue with a proposed date, so you see the whole plan before anything goes live. She uses only facts from the source material and never invents numbers or quotes. Nothing is published until you approve it, and visuals or video go to the right specialist through the coordinator.
ContentMia
Content Lead
- Plans the content calendar
- Briefs each specialist
- Nothing published without your approval
Full description
Mia leads your content work. She plans what goes out and when, hands each piece to the right specialist, and brings drafts back to you for review. Nothing is published until you approve it.
CoordinatorJonathan
Chief of staff that orchestrates the specialist bots.
- Turns requests into tasks
- Routes work to the right specialist
- Checks with you before anything goes out
Full description
Jonathan is the coordinator the other bots hand work to. He turns a request into tasks, assigns each one to the right specialist, tracks progress and brings the results back to you in one place. He keeps decisions, open questions and deadlines visible, and checks with you before anything goes out. He is the layer that lets a group of agents work like a team.
Front doorNEO, Deputy Chief of Staff
Routes any request to the right bot.
- Reads what you need
- Sends it to the right specialist
- Tells you who has it
Best for First stop for any request
Full description
NEO is the front door of the team. Tell it what you need in plain words and it works out which specialist should handle it, passes the request along with the context, and tells you where it went. No more guessing which bot does what.
Paid mediaLilly, Ads Manager
Paid media strategy, creative briefs and campaign drafts.
- Plans channels and audiences
- Writes creative briefs
- Drafts campaigns for your approval
Best for Teams running paid ads
Full description
Ads Manager helps you plan paid media: which channels, which audiences, which messages. It writes creative briefs for the design team and drafts campaigns ready for review. Nothing launches and no budget is spent until you approve it.
ProspectingLuca, Lead Scout
Finds qualified prospects and owns your ICP.
- Keeps your ideal customer profile sharp
- Finds prospects that fit
- Explains why each one qualifies
Best for Sales and growth teams
Full description
Lead Scout owns your ideal customer profile and keeps it up to date. It searches for prospects that match, checks each one against the profile, and hands you a shortlist with the reason each lead qualifies. It never contacts anyone on its own.
Website chatJules
A website chat desk that answers your visitors.
- Answers from your own content
- Hands real leads to you
- Says so when it does not know
Best for Sites with steady visitor questions
Full description
Jules sits on your website and answers visitors using only what you have published and approved. When a question is a real opportunity or needs a human, Jules passes it to you with the full conversation, instead of guessing.
Decks and docsDrew, Decks & Docs
Investor decks, one-pagers and first-draft docs from verified data.
- Builds decks and one-pagers
- Uses only data you verified
- Marks every gap for you
Best for Founders and fundraising
Full description
Drew turns your verified data and notes into investor decks, one-pagers and first-draft documents. Every number comes from a source you provided, and anything missing is flagged rather than filled in. You get a clean draft to edit, not a finished claim.
HousekeepingDan, Disk Saver
Audits disk usage on your bot’s computer and proposes safe cleanups.
- Finds what is taking up space
- Proposes a safe cleanup plan
- Deletes nothing until you approve
Best for Keeping your bots’ machine tidy
Full description
Disk Saver audits disk usage on your bot’s computer and proposes safe cleanups. Nothing is deleted until you approve the plan.
SecurityBrooke, Security Desk
A weekly passive scan of your own sites, workers and code.
- Scans only what you own
- Severity-ranked report with evidence
- Drafts fixes for your review
Best for Teams that run their own sites
Full description
Security Desk runs a weekly passive scan of your own websites, workers and code, then writes a severity-ranked report with the evidence behind each finding and draft fixes. It does not change anything without your approval.
Market watchComi, Competitive & Market Scout
Watches your competitors’ public marketing moves.
- Tracks offers, pricing and campaigns
- Notes creative formats they use
- Logs short, sourced findings to Notion
Best for Marketing and strategy teams
Full description
Competitive & Market Scout watches your competitors’ public marketing moves, such as offers, pricing, campaigns and creative formats, and logs short findings with sources to Notion for you to review.
PressAgenor, PR / Media Desk
Finds press openings and drafts pitches for you.
- Spots media opportunities
- Drafts pitches and replies
- Never sends, never invents claims
Best for Founders seeking press
Full description
PR / Media Desk finds press and media openings for your business and drafts pitches and replies for you to review. It is draft-only: it never sends anything and never invents claims.
Brand voiceCarlos, Brand & Voice Trainer
Keeps your brand and voice standards, and trains your other AIs on them.
- Holds your brand and voice rules
- Turns your real edits into proposed rules
- Trains site, phone and desk assistants
Best for Keeping every AI on brand
Full description
Brand & Voice Trainer keeps your brand and voice standards in one place. It turns the edits you actually make into proposed rules for you to approve, and uses them to train your other AIs, such as site assistants, phone assistants and desks.
Quality controlMark, QA Desk
Checks what your other bots produce before it reaches you.
- Reviews designs, pages and docs
- Checks outbound drafts and video
- Flags issues before you see the work
Best for Teams running several bots
Full description
QA Desk is a quality-control desk for the work your other bots produce. It reviews designs, web pages, docs, outbound drafts and video before they reach you, so problems are caught early.
Why your agents need to be ready
The series makes one argument: the four pillars of marketing are collapsing, and the next customer you need to convince may not be a human. It may be an agent working for someone, comparing you with everyone else in seconds.
That cuts both ways. The agents choosing for your customers get better every month, and the agents working for you need to keep up. A team that runs its own agents learns how they read, decide and fail. That is exactly what you need to know when an agent is deciding about you.
These are the agents we run at Monarchy, turned into generic templates. No client data, no internal projects: just the role, the rules and the working habits. Each one drafts for your approval, never invents figures, and hands work to a coordinator when a job leaves its lane.
A template carries a bot’s role, skills and routines. It does not carry anyone’s accounts, logins or conversations. Links go live as each template is published.
More from Monarchy
AI is adopting us
For thirty years the channel changed and the rule stayed the same. In the Agentic Era, the rule itself has changed.
Four things broke at once: the end of marketing’s old assumptions
Bots now out-request humans, most searches end without a click, and the revenue lines haven’t caught up yet.
When the deliverable gets cheap, own the outcome: the Value Migration Map
Value doesn’t disappear when AI makes your deliverable cheap. It moves. The question is whether you move with it.


