Short video is where attention is, but it eats time if you make it one clip at a time. We plan a month of ideas and film them together.
Then we edit each one for its platform, with captions on by default because many people watch without sound.
A common mistake
Filming long, then cutting it short without a plan for the first seconds.
How we approach it
Plan a month at a time
A list of ideas tied to the services you want to grow.
Film in batches
One well-planned day can supply weeks of posts and ads.
Edit for the platform
Vertical for Reels and TikTok, wider for the web, captions on every cut.
Keep what works
Hooks and lengths are tested, and the next round follows the evidence.
What we track
- Watch time on the first seconds
- Completion by length
- Inquiries from video ads
- Which hooks are worth reusing
What we need from you
- A filming location or time at your office
- People willing to be on camera, with written consent
- Approval before anything posts
- Brand files
How it usually unfolds
- Setup
Idea list, shot list, filming date.
- Production
Filming and editing, then review rounds with you.
- Ongoing
Monthly batches and new ad cuts.
Every practice moves at its own pace, so we do not attach dates to these phases.
How we compare
Monarchy vs a standard agency
| Topic | Monarchy | Standard agency |
|---|---|---|
| Speed to launch | Agents and playbooks are already built, so setup is short and work starts on what you have. | Long discovery and onboarding before anything goes live. |
| Cost structure | Specialist agents handle the repeatable work. You pay for senior attention and outcomes, not hours. | Billed by hours and headcount, so cost grows with every task. |
| Integrated team | Marketing, creative and a call center staffed by people, working with our agentic systems in one team. | Usually one discipline. Calls, creative and automation go to other vendors. |
| Results tracking | Booked and attended appointments, counted in your own system. | Clicks, impressions and leads. |
| Track record | A long record of booked and attended appointments, reported in our clients’ own systems. | Often reported as reach or traffic. |
| Phones | Calls are answered by people today. Voice agents are coming as an option. | Calls often go to voicemail or an outside answering service. |
| Supervision and guardrails | Agentic systems follow the rules and guardrails we set. We supervise production in many areas, and you supervise the areas you manage. | AI use is often ad hoc or not disclosed. |
What Monarchy can do
- We run thousands of AI agents across many functions.
- A fully equipped call center, integrated with AI and run in a compliant way.
- Our staff are trained on HIPAA requirements, and our systems are built to meet HIPAA requirements.
- Marketing, lead generation and B2B strategy projects that perform.
- We run major surveys and develop acquisition strategies.
Questions we hear
Do we need to be on camera?
Not necessarily. We can cast people who fit your brand.
Do we need expensive equipment?
No. We plan around what works for each platform.
Is AI avatar video labeled?
Yes, where platforms or rules require it, and only with your written consent.
Ready when you are.
Pricing and scope are set on the first call.