Social strategy
A plan for which platforms matter for your business, what to post there, and how social ties back to bookings.
Most brands post everywhere and hope. We start by picking the two or three platforms where your buyers actually spend time, then decide what each one is for.
The plan covers content themes, posting rhythm, and how a follower becomes a lead. We review it with you each month and change what is not working.
How we approach it
Pick the platforms
Two or three platforms done well beat six done thinly. We choose based on where your buyers spend time.
Decide what each one is for
Awareness, trust, or inquiries. A platform with no job becomes a chore.
Produce in batches
Ideas planned monthly, filmed together, edited per platform.
Close the loop
Messages and comments are answered, and real inquiries go to the people who can book them.
How it usually unfolds
- Setup
Platform choice, voice notes and a first content calendar.
- Publishing
Content goes out on a steady rhythm. Replies are handled daily.
- Ongoing
Monthly review. We keep what works and drop what does not.
Every practice moves at its own pace, so we do not attach dates to these phases.
What we track
- Reach and saves on each post format
- Messages that turn into inquiries
- Response time on comments and DMs
- Which formats are worth repeating
What we need from you
- Someone who can appear on camera now and then
- Approval on content before it posts
- Access to your accounts
- Your rules for sensitive comments
A common mistake
Posting on every platform at once with nothing to say on any of them.
How we compare
Monarchy vs a standard agency
| Topic | Monarchy | Standard agency |
|---|---|---|
| Speed to launch | Agents and playbooks are already built, so setup is short and work starts on what you have. | Long discovery and onboarding before anything goes live. |
| Cost structure | Specialist agents handle the repeatable work. You pay for senior attention and outcomes, not hours. | Billed by hours and headcount, so cost grows with every task. |
| Integrated team | Marketing, creative and a call center staffed by people, working with our agentic systems in one team. | Usually one discipline. Calls, creative and automation go to other vendors. |
| Results tracking | Booked and attended appointments, counted in your own system. | Clicks, impressions and leads. |
| Track record | A long record of booked and attended appointments, reported in our clients’ own systems. | Often reported as reach or traffic. |
| Phones | Calls are answered by people today. Voice agents are coming as an option. | Calls often go to voicemail or an outside answering service. |
| Supervision and guardrails | Agentic systems follow the rules and guardrails we set. We supervise production in many areas, and you supervise the areas you manage. | AI use is often ad hoc or not disclosed. |
What Monarchy can do
- We run thousands of AI agents across many functions.
- A fully equipped call center, integrated with AI and run in a compliant way.
- Our staff are trained on HIPAA requirements, and our systems are built to meet HIPAA requirements.
- Marketing, lead generation and B2B strategy projects that perform.
- We run major surveys and develop acquisition strategies.
Questions we hear
Do we need to be on every platform?
No. We pick the ones where your patients already spend time.
Do you post without my approval?
No. Content is approved before it goes live.
Can you show social work you have done?
Wanted Fertility is a brand Monarchy built, and its social work is on our site.
Tell us what you are building.
Pricing and scope are set on the first call.