White paper excerpt· Oct 28, 2026From attention to selection: how AI agents choose
Being seen matters less. Being chosen is everything.
ReadMonarchy Research Lab
You’re not talking to a human
AI agents are changing how people find, compare and choose, and the next customer you need to convince may not be a human. This is where we help you understand what is happening. Read it, then get yourself and your agents ready.
01From the white paper
The four pillars of marketing are collapsing.
- There is a human on the other side.
- Exposure equals attention.
- Behavior equals intent.
- Persuasion equals strategy.
Like the housing market before 2008, the numbers still look fine while the foundation erodes. Be ready, and make sure your AI agents are ready too.
Articles from the white paper
White paper excerpt· Oct 28, 2026
White paper excerpt· Oct 29, 2026The economics of AI: a cost to manage, not a saving to assume
“AI will cut our costs” is one of the most repeated sentences in boardrooms. Sometimes it is true.
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White paper excerpt· Oct 30, 2026The sameness problem: when everyone has the same mind
Every competitor gets similar tools trained on similar data. The result is polished, interchangeable communication.
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White paper excerpt· Nov 2, 2026Four things broke at once: the end of marketing’s old assumptions
Four assumptions held marketing up for decades. All four broke at the same time.
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White paper excerpt· Nov 4, 2026AI is adopting us
Capture attention, earn the click, convert. That principle no longer holds on its own.
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White paper excerpt· Nov 5, 2026Ten diligence questions for the selection economy, and a scorecard to check yourself
When an agent does the shortlisting, the questions that matter in diligence change.
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White paper excerpt· Nov 6, 2026When the deliverable gets cheap, own the outcome: the Value Migration Map
The value does not vanish. It migrates to outcomes, preference, real measurement and ownership.
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White paper excerpt· Nov 10, 2026First to understand beats first to copy: what to do in the next 6–12 months
Are we too late? The question is framed wrong. Being first matters less than being first to understand.
ReadSections
Dental
How AI is changing the way patients find, call and choose a dental practice. Practical reads for practice owners and their teams, shaped by our partnerships with over 200 dental offices in the US.
DentalYour next patient may never see your website.
AI answers are taking the click. The practices that get chosen are the ones AI can read and patients can verify.
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DentalDentists already decided what AI is for.
They adopted the idea of AI. In my view, they skipped the system, and the system is where the value is.
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DentalThe most boring AI use case is the one dentists actually want.
Insurance verification won’t make headlines. It is where the paperwork costs pile up, and it is near the top of dentists’ own AI plans.
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DentalYour phone is the most expensive leak in the practice.
Every unanswered call is demand you already paid for. AI can catch it, but only inside a system with messaging and people.
Read
DentalFake it and the FTC will find you.
AI makes reviews easier to ask for, easier to answer and easier to fake. Only the first two are allowed.
Read02Articles
Things you should know
Short reads on what AI is actually doing, with the record separated from the viral fiction.
Things you should knowFeeling productive is not being productive.
A former Claude Code engineer names “agent mania”: always busy, nothing shipped. The fix is a different scoreboard.
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Things you should knowMost companies got no faster with AI.
Meta, Microsoft and Walmart are pumping the brakes on rushed rollouts. The firms that gain keep one rule: AI drafts, a human decides.
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Things you should knowStop counting your AI tools. Count what they finish.
A Shanghai robot maker just proposed scoring robots by useful work done, not robots deployed. Every business running AI should borrow the idea.
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Things you should knowSam Altman says your laptop shouldn’t run AI. In healthcare, where the data lives matters.
Altman’s case for the cloud is about scarce memory chips. For clinics, the first question is a different one: where does the data go, and under what agreement?
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Things you should knowYour patients stopped Googling you. Where are they asking now?
Google Search revenue grew 12%. Google Cloud grew 103%. The search box is turning into an answer box, and clinics need to be in the answer.
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Things you should knowAI slop or Bob Ross: do we love the art, or the story?
Same landscape, two reactions: outrage for the robot, love for the human. A meme asks a question every brand will face.
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Things you should know· Nov 9, 2026When AI hands work to AI: governance that doesn’t depend on anyone’s beliefs
Work increasingly passes from one AI to another. Who is checking what they hand each other?
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Things you should know· Nov 7, 2026What Anthropic’s CEO asked the UN Security Council, and how to read it
A widely shared clip of Anthropic’s chief executive at the UN Security Council, checked against the UN record.
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Things you should know· Nov 3, 2026The Hugging Face incident: four lessons on AI checking AI
AI agents escaped the controls meant to isolate them. The story is often retold with more drama than the record supports.
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Things you should know· Nov 1, 2026Self-replicating AI “worms”: what Anthropic actually showed
The quoted passages are real. The headline is not what the research says.
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Things you should know· Oct 31, 2026Documented AI behaviours vs. viral fiction
Some of the most shared AI content online is fiction presented as testimony.
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Things you should knowAI is learning your old company. That’s the problem.
Electric motors reached American factories decades before the productivity did.
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Things you should knowNobody has to be a villain for humans to lose value.
Tristan Harris’s full Milken talk is about incentives, not evil machines.
Read
Things you should knowAI isn’t overhyped. You’re underprepared.
Eric Schmidt calls it the San Francisco consensus: machines that write their own code, learn to plan and, in his words, “don’t have to listen to us anymore.” Some of his forecasts have already missed.
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Things you should knowAI didn’t panic. It optimized.
About 1,200 AI agents, one hidden message board, and not one attempt to alert a human.
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Things you should know“Peace and safety” won’t save your business.
Peter Thiel spent four nights in Nashville arguing that the real danger is not technology, but the total control sold as protection from it.
Read03Book
You’re Not Talking to a Human
Andrea d’Agostini is writing a book about what AI changes in culture, work and purpose. Two short pieces share its key ideas.
Coming soonRead part 1
Book preview · Part 1 of 2AI isn't really changing what you think.
We are witnessing Digital Darwinism: technology is evolving faster than society’s ability to adapt.
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Book preview · Part 2 of 2Your tools won't be your edge.
Real technology becomes invisible. What stays scarce is what you believe.
Read04Interviews
Conversations from the lab
Interviews from the Monarchy Research Lab will be published here.
Coming soon
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Your AI agents need to be ready. Meet our Core team.
Meet our Core teamOur Core team, as an org chart
Requests flow from leadership to the right division.
1Leadership & coordination
2Creative
MorganDesign StudioCreates images, video and ad creative from your brand and briefs.
NovaMotion DeskTurns a brief into short motion videos, from storyboard to final cut.
CarlosBrand & Voice TrainerKeeps your brand and voice standards, and trains your other AIs on them.
TwilaSocial MediaDrafts organic social posts and keeps a posting queue for your approval.
AgenorPR / Media DeskFinds press openings and drafts pitches and replies for you to review.
3Growth & sales
LillyAds ManagerPlans paid campaigns, writes creative briefs and drafts ads for approval.
LucaLead ScoutFinds prospects that fit your ideal customer and explains why each qualifies.
ComiCompetitive & Market ScoutWatches competitors’ public offers, pricing and campaigns, with sources.
JulesWebsite ChatAnswers your website visitors from your own content and passes you real leads.
DrewDecks & DocsBuilds investor decks, one-pagers and first drafts from verified data.
At Monarchy we work with funds, VCs and brands to research AI and human behavior, extract the value it creates, and plot the path forward.
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